FWD Thinking: 12 Days of Social Media Kick Off: Personal Branding
The First Word Digital Team is looking to give back to the M Booth community, holding morning presentations for the entire agency staff called the 12 Days of Social Media. Each morning’s session offers a 15 minute interactive talk that focuses on different social topics and trends designed to…
Kicking off a little co-learning project this week at M Booth.
Universal music on Tumblr
Strange to have them following me, but more importantly, I’d like there site to be more than a feed of what looks like a twitter account. There have been a number of reports and studies on how big business should be using Social Media as a means to market and extend their message. Some brands do it well, like Jet Blue and Zappos on Twitter, or Coke thriving off a fan page on Facebook. Although Tumblr may seem like a strange outlet for big business, when done correctly it could be a great tool. The blog feeds can be auto populated into a tab in a Facebook account and now corporate pages can have status updates, which you can post automatically to your feed. Similarly, Tumblr has added an auto feed for twitter which can be toggled on and off when posting. I haven’t dug into the API but the ease of design implementation to a tumblr blog should allow for them to build something slightly better looking than the standard tumblr blog, and one that can be housed at any URL. In the end, anyone can use the varying types of tumblr posts to make a sight that is visually engaging. Follow some of these steps and produce content worth sharing and Universal could be a welcome brand in the Tumblr world.
universalmusic.tumblr.com
Understand rap
A (kinda) funny site dedicated to helping the average listener decipher content from hip-hops biggest stars. If the site actually stayed true to its strength, describing obscure lyrics like it does in the photo example, it could be great. Unfortunately there are some really awful questions having nothing to do with bars in the ‘recent’ section that takes away from the site. To find the best analysis use the alphabetic search and stick to artist with larger following as they have had more entries and questions asked.
understandrap.com
Smoking smarties
I love adage and all of insightful information on advertising and marketing, but every now and then they let you in on some of the strangest trends going around the interwebs. Did you know kids have too much time on their hands? Who the F is coming up with the idea to smoke smarties? In a recent article on adage Smoking Smarties’ Videos Create Blaze of Unwelcome PR adage speaks on how the candy company is upset about the negative PR but can’t really do much a bout it. Below another video of the strangeness that is kids today.
This kids in the vid below, is hilarious, completely biting the vid from above, and why the hell do you need to wear sunglasses for a youtube video?!? Another clip can be found at adage along with their tips for what to do if people are messing with your brand. And of course, the standout comment “Dis is wack, u gots 2 try snorting pez.”



